Rainbow, a leading global presence crop protection company, has updated its corporate logo recently. 

The new logo relates the brand with the meaning of its name (the word Rainbow), and all its positive references: light & rain, happiness, beauty, unity, fortune. It connects the image of the brand with the green life, presenting itself as friendly with nature and environment, as well as connects the brand with the idea of growth, both nature growth cycles and business-wealth growth. Rainbow presented as an empowering agriculture business brand. The new tagline “all about growing” means the whole Rainbow offer, in terms of products and services is focused on getting growth. And that growth could be achieved by everyone that makes business with Rainbow.